Google Analytics 4 (GA4) is the next generation of Google Analytics. It is a more comprehensive and privacy-focused analytics platform that collects both website and app data to better understand the customer journey. GA4 uses event-based data instead of session-based, and it includes privacy controls such as cookieless measurement, and behavioral and conversion modeling. It also offers predictive capabilities and direct integrations to media platforms.
Key features
Event-based data: It collects data based on events, which are actions that users take on your website or app.
Privacy controls: It includes a number of privacy controls that allow you to collect data in a way that respects user privacy.
Behavioral and conversion modeling: GA4 uses machine learning to create behavioral and conversion models.
Predictive capabilities: GA4 offers predictive capabilities that can help you forecast future user behavior.
Direct integrations to media platforms: GA4 has direct integrations to a number of media platforms, such as Google Ads and Facebook.
If you are looking for a more comprehensive and privacy-focused analytics platform, then Google Analytics 4 is a good option.
Benefits
Better understanding of your users: GA4 collects a wider range of data than Universal Analytics, which can help you better understand your users’ behavior.
Privacy-focused: GA4 includes a number of privacy controls that allow you to collect data in a way that respects user privacy.
Predictive capabilities: GA4 offers predictive capabilities that can help you forecast future user behavior.
Direct integrations to media platforms: GA4 has direct integrations to a number of media platforms, which can help you track the effectiveness of your marketing campaigns across multiple platforms.
